In this issue, we welcome STREET CATALOG and discuss the topics of the brandy identity vs the trend. In an ever changing and fast paced industry of fashion, the trends are always coming and going. Moreover, as fashion trends now are easily generate by social media platforms, where should a brand lay its identity and what the public is going after?
Nana : Can you gives us an introduction to STREET CATALOG?
STREET CATALOG : STREECATALOG or some people just called us SC is a streetwear brand that emphasize on skateboarding, representing people who’s craving for clothing that has bold and hidden
message in every design. In some collections we also present some designs that have vibes of
“pop culture counter”. We don’t really follow the trend and we have our own philosophy.
Nana : Why did you initially create the brand?
STREET CATALOG : There is no particular reason, but there’s one turning point. Back in 2014-2016, we were a
reseller for some “hypebeast” brands. We also did have plug around the world though like in the UK,
USA,JAPAN,EUROPE, SINGAPORE, and SOUTH KOREA. At some point in 2017 when hype
things became a really mainstream culture, we just felt tired of following the trend. So we decided to
change SC as a streetwear brand that has its own philosophy in its message. In the end
running your own brand is way more fun and challenging.
Nana : What are some of the inspirations behind the brand?
STREET CATALOG : Most of our collections are influenced by social issues around the world. But we do have role models such as Welcome Skateboards, Magenta Skateboards, Dime, Helas, etc. We just
love their vibes and style.
Nana : What is something that your brand value the most?
STREET CATALOG : We value our customers, we value our Team Riders, we value recycle fabric and material.
We also hate mass production brand and we hate skinny jeans lol, just kidding guys.
Nana : Can you tell us about some of the most challenging experiences you have had during
the process of building your brand?
STREET CATALOG : The most challenging was the first 6 months. When we did not have any acquaintance in this industry, we needed to create our own channel. It was hard to let the customers get what we we were
trying to deliver in the design, as we didn’t follow the trend but still wanted to hold on
our idealism.
Nana : Can we know a little about your next collection?
STREET CATALOG : Our next collection will be released on 25th of February. Consist of tee, sweatshirt, pants,
jacket jeans. Sorry we can’t tell what the theme is yet lol.
Nana : What aspects do you enjoy about running a brand?
STREET CATALOG : We really love when people wear it all the time. Sometimes we have fun chast in the
office when some famous person buys our products about how we can cut our endorse budget lol. We
also love when our idea to “not follow the trend” is accepted in society. We also love it
when our Team Riders wear it as their have skateboard wardrobe in a new spot.
Nana : Do you have any advice for our readers who are seeking to find a way to build a brand
like “STREET CATALOG”?
STREET CATALOG : We don’t really have as advice for you guys because we’re still learning and trying. Those are the magic words. But one thing for sure is that not following the wave can be a good thing.
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In the end, running a brand is way more fun than challenging.
street catalog
